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How I stopped blaming kids for not liking camp, and how that changed everything. Roger Sterling: I bet there were people in the Bible walking around, complaining about “kids today.” Don Draper: Kids today? They have no one to look up to. ‘Cause they’re looking up to us. This moment in the TV series “Mad Men” hit me like a ton of bricks the first time I witnessed it. Earlier in that very same day, I had returned home from doing some after-school tutoring in an urban church, and I had been lamenting how unfocused the kids seemed to be on their homework. They wanted to look at Pokémon cards, or talk to each other, or do ANYTHING besides the homework they were there to do. When describing the situation to my wife, I’m pretty sure I literally said, “In MY day…” And then I saw this episode, and I winced. It made me think – what if the problem hasn’t always been with kids, but instead with the society we’d structured for them? What if the problem wasn’t the kids I was mentoring, and the problem was with me? Flash forward a few years, and I’ve gained some considerable context to this issue. I’ve learned that this sort of frustration is far from new. Prehistoric Teenage Angst For generations, people have been wringing their hands about the troubled youth of the past. In the phenomenal work Overschooled but Undereducated, John Abbott puts forth that even in hunter-gatherer times, teenagers were reviled for their change-minded attitudes, and their desire to “fix things that weren’t broken.” Teenagers, he says, have...
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Deciding what print ads (if any) are right for you I have to be honest with you: sometimes, print marketing vexes me. Let me explain. With all of the “modern” ways of marketing, like creating an awesome website, or powerful and targeted online ads (more on that coming soon), print marketing feels a little… scary. The reasons for this are two fold. 1) It’s very hard to know if someone found you via a print advertisement, whereas our websites will tell us exactly where people have come to us from. 2) Print ads are, per capita, simply more expensive. Now, you might be ready to hit your “back” button and go read about some other opportunities. But it isn’t so simple. While it’s true that our marketing dollars are scarce, and their are a LOT of low hanging fruit opportunities out there, it doesn’t have to be a question of “should we take advantage of these marketing opportunities while ignoring these others?” That’s what I like to call “narrow framing, or a decision making approach that thinks of things in terms of “do I do this, or do I do that?” while ignoring the fact that for every single dollar you have, there are infinite possibilities. You don’t need to decide between print OR online marketing, you can certainly decide for both. The important question is: should you? Deciding if Print Marketing is Right for Your Camp As always – we need to return to our “What each camper is worth” figure, which can be derived from the retention tool. Once you have a figure as to what you...
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Mobilizing your camp website for maximum marketing impact Let me bring you back to my own brain in 2011, when I sat down to design a website for the first time. Our camp was broke, but our website was both outdated and difficult to update (since I had to work with someone else to do it). I was overwhelmed, plain and simple. The idea of creating a website sounded like something that had to be either A) incredibly expensive, or B) done by people much more technical than I was. But, we didn’t have options. So I had to learn. Thankfully, there was someone to hold my hand through the first few steps. And he was wise enough to get me set up with something that was decidedly NOT technical. So, while this post could be 100,000 words (and I might do follow-ups on this at some point, if people are interested), I am going to try and pare it down as simply as possible – and walk you through how you can set up a new camp website for yourself in a week of hard work. And first, I just want to say – a new website changed the directory of our camp more than the rest of the things we have done, combined. That’s not hyperbole. We get more leads and conversions on summer camp sales through our new and improved website (replete with Search Engine Optimization techniques, which we’ll get to), than any other form of referrals, including word of mouth. The very first steps toward your new website Okay, you’re feeling scared and skeptical. If...
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