Summer Camp Retention Tool

Summer Camp Retention Tool

Since this information was so helpful to me, I worked with a programmer (my awesome Dad) to develop a tool for you to help figure out all those tough questions you've always wanted to know: How much will a typical camper be worth to our camp in the long run? What age camper should we market toward? What difference could an increase in retention make to our bottom line?

Using this tool should help you answer these questions and help you budget your marketing and programming costs more effectively.

Enter the appropriate #s for your camp into the fields, and enjoy!

Note: Camper retention % asks: what % of kids that came last year returned this year?

Any questions? Contact me. If you like this tool, check out our marketing page for tips on how to put it into action!

Fill in the approximate values for your camp, or use the defaults, and click on "Submit"
    Average fee per camper per week: $
    Staff person cost per week: $
    Cost of consumables per camper per week: $
    Current approximate retention rate: %
    Camper-weeks per year:

The following may also be changed:
    Age of youngest campers:
    Age of oldest campers:
    Average # of campers per staff person:

Energized to increase your summer camp retention?

Check out these 7 tricks that are guaranteed to boost your chances of retaining an individual camper.